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May 31, 2005

A bBlog SEO Mod By wallies.info

Posted by @ 7:38 pm. Filed under webdesign

For search engine optimalization, two things are very important : good quality content and adapted keywords for each page or article of your blog. bBlog (http://www.bblog.com) supports only meta keywords for the whole blog and not for each page and this a big disadvantage of bBlog and a limits a high search engine position. There is no plugin, hack or modification available for bBlog, until now!
Furthermore, for your Google Adsense, adapted keywords are extremely important for your revenue!
(more…)

Google Alerts for your website or blog

Posted by @ 7:33 pm. Filed under wallies

Google Alerts, a small but very clever free service of Google, are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. It sends you automatically an email when there are new Google Search results for the search terms you’ve defined on http://www.google.com/alerts. There are three types of alerts :
< --more-->
- News : lets you know if new articles make it into the top ten results of Google News ( http://news.google.com/nwshp?hl=en&gl=us ) search
- Web : lets you know if new web pages appear in the top twenty results of Google Web search ( http://www.google.com/intl/en/ )
- News & Web : is a combination of the two possibilities.

What kinds of topics make for interesting Google Alerts?
Google says that many alerts are set up by people who are:
- monitoring a developing news story
- keeping current on a competitor or industry
- tracking medical advances
- getting the latest on a celebrity or sports team

As webmaster of a blog, it’s always helpful if you get daily some more information about your blog and url for SEO. From Google Alerts, you will learn a lot more from your website, honestly!

Url : http://www.google.com/alerts

Discuss this topic on wallies.info forum : http://www.wallies.info/forum/viewforum.php?f=5

>> Wiki : http://www.wallies.info/wiki/index.php/GoogleAlerts

Call to Action: Secret Formulas to Improve Online Results

Posted by @ 7:30 pm. Filed under wallies

Call to Action: Secret Formulas to Improve Online Results by Bryan and Jeffery Eisenberg

The new book of the Eisenberg brothers, calling themselves ‘wizards of web’ ,’Call for Action’ focuses on how you can improve the conversion rates of your website. The book’s publisher is Wizard Academy Press.
Conversion is the number / percentage of the visitors of your website who really subscribe to your newsletter, mailing list or buys your product.
This book isn’t written at all from a technical or academic or conceptual standpoint. Instead it takes a rare PRACTICAL and down-to-earth approach on how to improve conversion rates to improve sales and thus profits.
(more…)

Seven Daft Things Not To Do To Your Website

Posted by @ 7:28 pm. Filed under platform

By Gareth Davies

1. Splash pages

Most of the time splash pages are uncalled for. There are only a handful of reasons why you may ever need to use a splash page on your website but these reasons don’t seem to apply to most of the splash pages you can see on the Internet. The worst example of a splash page is when a company creates a page and adds their logo with no content. They may also add a ‘click here to enter’ button link when there is no reason to have not entered already.

If a website was a printed brochure then it may be fine to put a company logo on the front cover with no text to accompany it - however on the Internet it is a bit of a no-no. Print and web are different mediums and as such require different approaches.
(more…)

The 3 Secrets of High Traffic Sites

Posted by @ 7:26 pm. Filed under platform

By Mark Joyner

It seems to be in vogue these days to downplay the importance of web traffic. It’s popular (and perfectly valid) to say things like: “Traffic is worthless if you don’t turn it into money.”

Excellent point, but this assumes that you actually have some traffic to begin with. Each step of the Internet Marketing Process is not just important - it’s required for success. So, let’s focus today on getting traffic to your site, and remember:
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May 30, 2005

Writing An Effective, Profit Producing Ad

Posted by @ 7:24 pm. Filed under platform

Copyright © 2005 Ronald Gibson

One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.

1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these– but don’t copy them word-for-word. That’s a no-no.
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2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Build your selling points. Make a complete l.ist of your product’s benefitsand features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth.

5. Set yourself apart from your competitors. List all the ways your product is different from your competition’s. Include all the differences in your ad copy that are better than their product.

6. Emphasize the benefit(s) of your product. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. Your goal should to produce the “buying emotion” in your potential customers.

7. You must determine who the target audience is for your product. What age, sex, or background are they? Once you determine that, you should write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. Theycould be customer surveys, scientific tests, product reviews, etc.

9. Don’t forget about “after the sale”. Tell your audience what kind of support they’ll get after they buy. It could be f.ree consulting, tech support, f.ree servicing, etc. Product support can be a huge factor in making the sale.

10. Try to get feedback from those who chose not to buy your product. Ask them why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

Writing ad copy can be a formidable task for any beginning Internet Marketer. Using these tips may hopefully set you on your way to becoming an effective copywriter.

————————

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit:
http://www.affiliateutopia.com/


—–
On ‘Wallies platform’, relevant premium articles from other people / contributors are published.
This article is a reprint of SubmitYOURArticle on http://www.SubmitYOURArticle.com
Discuss this free article or submit an new one at wallies.info forum : http://www.wallies.info/forum/viewforum.php?f=13

May 29, 2005

Ransom Trojan” Uses Cryptography for Malicious Purpose

Posted by @ 7:21 pm. Filed under platform

By Alexandra Gamanenko

Every day millions of people go online to find information, to do business, to have a good time. Alas, some people go there to commit crimes as well. Though crimes have been committed via the Internet almost from its very launch, now cybercriminals have become dangerous as never before.

We’ve been warned lots of times about stealing data — identity theft, phishing scams and pharming; we have at least heard of denial-of-service attacks and “zombie” computers, and now one more type of online attack has emerged: holding data for ransom. Extortionists remotely encrypt somebody’s files and then demand money for the key to decode the information.
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Adware and Spyware Blockers

Posted by @ 7:18 pm. Filed under platform

By Gary Gresham

The most important things you can do for your computer right now is to install adware and spyware blockers. Everyone is aware of computer viruses and run an anti-virus program to guard your computer against them.

But only a fraction of computer users are running any kind of adware and spyware blockers software. It is believed that 90% of today’s PCs are infected with some form of adware and spyware. Most of the time you are not aware that your computer is even infected.
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How and Why to RSS

Posted by @ 6:59 pm. Filed under platform

Copyright © 2005 Richard Keir

RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.

Unless you want to get into the technical stuff, exactly what an RSS feed is doesn’t really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure is only relevant because it clues us in on what to use an RSS feed for. And that’s the thing you have to understand.

An RSS marketing feed is not about the feed’s content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that’s not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description from the full source. There’s more but that’s the basics.
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Spicy Paris Hilton goes for Hamburgers

Posted by @ 6:55 pm. Filed under wallies

At spicyparis.com you can watch yourself what went on during the making of the Spicy TV commercial with Paris Hilton.

www.spicyparis.com features a minute-long video ad, in which Paris Hilton, wearing a bikini, cavorts with a garden hose, soaps up a Bentley and then takes a bite of the burger.

Three exclusive videos :
- A 60 seconds internet-only cut of this hot and tasteful ad
- Behind the scenes with Paris : a 3 minutes video
- And a 3 minutes corporate commentary video shows how Paris and Spicy found each other.
(more…)

wel·come n. In the past weeks, F*CKING aggressive spoofing spammers have misuded wallies.info blog.
To fight back, finally, I was forced to migrate from bBlog to Wordpress because Wordpress has advanced anti-spam features.
In the next days and weeks, I'll remake and redesign wallies.info blog. Sorry for this inconvenience!

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